The term Viral Marketing was coined by a Harvard Business School professor, Jeffrey F. Rayport, in a December 1996 article for Fast Company The Virus of Marketing.
More than 90% of consumers said they told at least one other person about a Web site when the original recommendation came from a friend, according to Jupiter Research
Advantages of Viral Marketing
1. Viral Marketing detours the cluttered mantra of traditional advertising. This allows marketers an advantage in more effectively reaching their audience.
2. Viral Marketing doesn’t require a product with a wow factor in order to raise awareness,
generate buzz, and kick-start peer-to-peer spread. Instead, the viral campaign’s communication agent is the element that needs a wow factor or element of interest .3. Unlike traditional advertising viral is not an interruptive technique. Instead, viral campaigns work the Internet to deliver exposure via peer-to-peer endorsement. Viral campaigns, whether ultimately liked or disliked, are often welcomed by the receiver.The focus is on campaigns with material that consumers want to spend time interacting
with and spreading pro actively (MindComet Corporation, 2006).
Viral marketing is a term used often in the online community because news and information can spread so fast! This marketing phenomenon is similar to the spread of organic and/or computer viruses. Venues through which Viral Marketing information can spread: Social Networks like MySpace, Facebook, LinkedIn, YouTube and Squidoo. Viral marketing takes on many forms like video clips, Flash games, advergames, ebooks, brandable software, images, or even text messages.
The basic form of viral marketing isn’t very sustainable for the long-haul but is very effective in creating a “buzz” around a specific product, service or promotion.
How can Viral Marketing help your business?
You can leverage so many tools on the web to help generate a “Viral Marketing Buzz” around your business. Do you have a new product or service you want to promote but know were to start? Creating an explosive Viral Marketing campaign may provide the results you are looking for.
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