Many of you know that I subscribe to Michael Campbell’s Internet Marketing Secrets newsletter. Yes, I know that the newsletter is full of affiliate ads, and sometimes reads like an advertisement… but there is some really good stuff in there.
Last year we posted an article on marketing on youtube that was sparked by one of Michael’s newsletters.
In his most recent article, he talked about the “200 page challenge” . It was just a personal challenge, and didn’t really have any real significance, but his method intrigued me. He takes PLR (Private Label Rights) articles, and re-writes them with his own keywords. PLR articles can be changed in anyway you see fit. The only thing you can’t do is re-sell them. One popular source for PLR articles is the Article Underground. They sell a package where they send you 400 new articles per month within a particular category.
So, the strategy is to sit down for about 30 minutes per day, pick a few relevant PLR articles, change up the keywords, and post to your site. If done correctly, it could result in a content rich site in a very short amount of time. And since you change the content to your liking, supposedly, you won’t get caught by any dup filters.
Admittedly, this tactic is used mostly by affiliate marketing gurus, and splogs… but used correctly, I believe that it could have some value to the budding real estate blogger or marketer. Imagine a good PLR article written about a specific market. Simply taking one of these articles and changing some of the keywords could be a way to quickly populate a new blog with useful information. Or perhaps you come across some good “how to” articles that you can change to your liking.
The key of course would be to change the content enough so as not to get caught by a filter, and to make it readable and presentable enough for you to want to post it on your site with pride as you would any other article or post.
Related posts:
- Marketing on YouTube?
- Is Creating Creative Content a Completely Contrived Curse of Crazy Conspirators?
- Multiple Categories and Onsite Duplicate Content
- Follow-Up Post on Building Incoming Links to Your Site
- Long Tail Keywords vs. Short Tail Keywords
The downside to such a strategy is your readers never get to hear your own voice. And if they are reading the same canned material they can read elsewhere, how are you differentiating yourself from everyone else?
Using the PLR articles would seem to be of somewhat limited utility. For someone like me, the key is my own knowledge base and my own voice. For the so-called place (nee local) bloggers, the key is their in-depth perspective and knowledge of their home base.
Hi Jonathan,
I do agree that the personal touch in a blog is of the utmost importance.
But I still believe that there is a place (albeit small), for PLR articles. Not all bloggers focus on the “personal touch” model.
The most useful application I can think of has to do with building a strong base of articles on a newer blog, which can get the spiders crawling on a regular basis, and therefore kick starting a successful SEO campaign.
And… let’s be perfectly honest… there are alot of agents out there that either don’t have the skill sets to blog, or more likely, just don’t have the time. This would be a quick way to at least get a blog started, and maybe help unbind the fingers of a cautious budding writer.