Commenting is pretty straight forward right? Name, email, website, comment. Rinse Repeat.
But beleive it or not, one of the most common questions I get in classes is:
“How do I know what blogs to comment on?”
Behold: 5 Questions To Ask Yourself Before Making a Comment
1. Do you like the blog you’re about to comment on? – Sounds simple right? Not so fast… You wouldn’t believe how many people I talk to that treat commenting like a regimented duty. Spam commenters out there… take note. If you hate commenting, don’t do it. If you don’t enjoy what you’re reading then stop. Life’s too short to leave useless comments when there are plenty of other enjoyable activities you could be doing to market your site or blog. Commenting is not the only way to market.
2. Is this blog relevant to my industry? – Commenting CAN be a great marketing tool, but it’s really not going to help too much if you’re simply commenting on every blog in site. A big part of leaving a comment is the relationships that can be built. Not only with the author, but with other commenters as well. Commenting on a sports blog isn’t going to do you a whole lot of good if you maintain a gardening blog.
3. Do I have anything intelligent to say? – If you’re only going to leave a comment because you think it can help your own website/blog, then don’t leave a comment. I’m not saying it’s a bad thing to have that mentality, but some people just don’t have anything to say except “great post man”. That’s garbage. I can safely say that 95% of those people have an ulterior motive for commenting. Write something intelligent and meaningful. And if you can’t do that, it would be better to just leave.
4. Does this blog reach my potential audience? – This doesn’t necessarily mean comment on a competitors website… but it does mean that you want to focus on your industry. The reason? Because you could potentially be reaching a customer. Especially on a popular blog with alot of people participating and commenting. You may be staring your next customer right in the face.
5. Does this blog get any traffic? – One of the best ways to see if a site has traffic… comments. Make sure people are participating regularly on the site by leaving comments. It’s pretty easy to tell if a site is popular or not through the comments section. If you find a site that regularly has 3+ comments per post, chances are it gets a decent amount of traffic. If you’re going to use commenting as a way to market your own website/blog or service, you’ll definitely want to focus on the sites that get higher traffic.
Just ask these simple questions before you make your next comment. Hopefully they can be used as a litmus test before you start commenting on unrelated blog that get not traffic. Just a thought…