Here is Today’s Tip:

 When linking, always try to use text (anchor text), as opposed to pictures.  This is very important as it gives the search engine something to reference.  In effect, it is like telling the search engine that “this linking text is a preview into the page where the link is going”.  Picture links aren’t bad… the search engine will still be able to follow it, but any added information you can give it is a good thing.  If using a picture for a link can’t be avoided, use the <alt> tag to identify the picture itself.  It won’t do much in the way of boosting your results… but it does count for something.

One last note: there are some circumstances where javascript and other web languages can interupt a link from being followed by the search engine.  This is yet another reason why anchor text is preferrable when linking to your website.

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