Unless you’ve been living in a cave somewhere, you probably realize by now that the best way to market online is through quality content. By content I mean: articles, posts, pictures, video, etc… I’m pretty sure I’m preaching to the choir when I tell you that putting quality stuff on your website is the best way to market. But besides from the obvious, why is this the case?
I just want to review a few reasons WHY quality content is important.
People Don’t Care About You And Your Business
I hate to break it to you, but people could really care less about you, your business, and your website. If I’m going to take the time to visit your website, I want to know what is in it for me.
- People don’t visit websites just for fun
- People don’t visit websites because they’re curious
- People don’t visit websites because they have nothing better to do
- People don’t visit websites because they can’t help but spend money
PEOPLE VISIT WEBSITES BECAUSE THEY SEE POTENTIAL VALUE.
Think about it. Why would you visit some random website unless there was actually something valuable for you there. Give your visitors something real, or at least create the perception of value.
100% Commercial Content = Buzzkill
Nothing can kill a website or blog faster than spammy commercialized content. We’ve all seen it. You click a link and find yourself on a website that only talks about how great it is. In fact, if this website were a person it would have an ego size comparable to Beckham.
No one wants to see a website that is obsessed with self promotion.
Why Building Quality Content is Best For SEO
In case you didn’t know, building authoritative links is one of the best ways to improve your ranking in search engines. And there are plenty of ways to build those links… but the best way is to write/build/share something on your website that is of true value. When you do that, people will be much more likely to link to you.
If you create a website that simply talks about how great your company is but doesn’t actually provide anything of value, you shouldn’t expect to get any respect from the internet community. Traslation: no links.
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Last Thoughts… If you are one of these companies that have made these errors, there is still hope for you. Simply create something of value for your website visitors, and stop making people drink from your firehose of self promotion.
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- Is Creating Creative Content a Completely Contrived Curse of Crazy Conspirators?
- 4 Do It Yourself Local Search Marketing Tips
- Multiple Categories and Onsite Duplicate Content
We are getting ready to make a major overhaul to our website specifically to add additional content that is useful. Your post has just reinforced that plan. Most people come to our site to search for homes and I don’t think they care to read how great we are over and over. I think agents spent way too much time on their biography.
Hey Albuquerque real estate guy! you should leave your name in the name field so I know who to address. Nothing wrong with keywords in the name field, but I’d like to know your name too!
Totally agree. People spend way too much time talking about themselves and forget that marketing is about providing something of value to a potential customer.
Thanks for commenting!
Content is always the top priority of SE, if you have gained huge number of visitors per day, it usually depends on how they value your site, do they really stay or do they convert or they just leave…
What we put in our website is really important. It’s like one of the main factors for user to stay and read or leave… Thanks for the article.