We’ve all seen how big reviews can impact a sales decision. Sites like Amazon changed the way we make product purchasing decisions online forever. With big local business search sites like Yelp and Insider Pages picking up speed in the local search world, online business reviews have become a huge part of online marketing for any business.
There have been many articles written that try to debunk the review model, usually citing the large number of fraudulent reviews. But whatever your view on the effectiveness of local business reviews, the fact of the matter is that reviews are becoming MORE important, not less as time goes on.
We are now seeing many sites giving special algorithmic boosts based upon number and quality of reviews. Even Google seems to rank sites higher in the local results that have more reviews than others.
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So what does this mean for your local business? It means that reviews on sites like Yelp and Google, and a host of others will not only help someone make a buying decision, but also help you rank better on many sites. I’ve seen a simple well devised review campaign launch a local business to the top of the results with a relatively small number of reviews.
Take a look at this map from the Local SEO Guide that shows the number of online reviews for restaurants around the country:
There are alot of great opportunities out there. One of of the things Searching Solutions does for many local businesses is to work directly with managers and business owners to come up with creative ways to increase the number of reviews a business receives.
If your local ranking is suffering in the search engines, call us! We can help…
Searching Solutions
Justin | 720.670.0742
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July 23rd, 2008 at 7:47 am
Just want to let you know I read your launch email newsletter and I appreciate your no hype style.
Stripping away all the fluff or not allowing it to creap into your communications isn’t always easy.
Your suggestions for evaluating my site’s effectiveness are useful and easily followed.
Thanks!
July 23rd, 2008 at 7:49 pm
Hello Justin,
It seems you are a Solution to our work as a Five-Fold Ministry that is helping people to do small business in third-world nations. We have many customers in the line who need financial and creative, innovative help from us and they are in the many states in India, Africa, Myanmar and even some parts of China. We want to help these people in order to help Jesus establish His Kingdom on this earth. That’s a huge Vision, it is and its from God.
We have a MicroBank Ministry that does this work but of course we need to find sources of funds to multiply our Bank in order to be able to continually help others. You offerred $100 per customer, is this true? How can you work with us?
Our website is: http://www.faithleaders.net. We are now in the course of building a new site, completely renovated to meet the needs of our ministry. Could you advise us? I assure you, od will bless you by helping us. He never fails!
Rev. Jeanne Lee
July 24th, 2008 at 11:20 am
justin as usual you are an asset to those that read your stuff.