New Search Engine: Quintura - Will we have to rethink SEO?

Posted by Justin Smith at 12 December, 2006, 8:52 am

Just found a really cool new search engine that lets you visually search for a term: Quintura. The technical term is called “Latent Semantic Indexing”. And there are actually many search engines incorporating this technology into their algorithms. You can navigate through the cloud of related terms and refine it by clicking words on and off, the cloud will then update your results. (that is where the semantic word relationship comes in). Here is an excerpt from their site:

“While viewing the Quintura Cloud, you can visually navigate and easily refine in order to find relevant information faster and more efficiently! ”

“The map shows only those words that have close contextual relationships with the keywords in your query. Click a word to change your query and get relevant results that will comply with your new query. The size of a word shows its significance in relation to the query. The larger words have a strong contextual relationship with your query while the smaller words do not.”

I would bookmark this one and keep an eye on them. They are using some new technology that really makes searching easier. If you get a chance, play with it for a minute or two. Once you get the hang of it, it really makes searching faster as you can find things rather quickly without much effort.

Have you ever tried to search for something but just didn’t know what terms to use? The context cloud method makes things a snap, as it is basically teaching you which terms are related.

Now all they need to do is clean up their interface a little, and they will be a serious contender for quality search…

The obvious question is, when/if Quintura does strike it big, will they offer sponsored results? How do you optimize to score high in their results? Will we need to start rethinking our SEO efforts based on the new latent semantic indexing technology? Maybe we will start thinking more in terms of keyword context and term relationships as opposed to single keyword phrases.

The successful SEO guru will learn how to adapt.

A famous man once said: “Blessed are the flexible”