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Multiple Categories and Onsite Duplicate Content

Posted by Justin Smith at 17 January, 2008, 7:42 pm

This post was sparked from an article I read on ActiveRain called: Beware of Duplicate Content Penalties on your Blog by Roberta Murphy

Based on the comments in the article, there seems to be alot of confusion about duplicate content. There is a huge difference between onsite duplicate content vs. offsite duplicate content

Many of the commenters on Active Rain seem to have blurred the lines a little bit and neglected to make the distinction between the two. They are really 2 different issues.

What Roberta was referring to in her blog post is an onsite duplicate content issue. When you create a blog post and add it to multiple categories, you are creating duplicate content on the blog. Allow me to explain…

An Example of Duplicate Content with Multiple Categories:

When you write a blog post and include it in 4 categories, you are in effect creating about 7 pages on your website with the exact same content (article).

  1. Blog home page
  2. Individual blog post page
  3. Archives page
  4. Category 1
  5. Category 2
  6. Category 3
  7. Category 4

You can see how adding a post to multiple categories creates onsite duplicate content… Ask yourself, would you ever create a website and include the same article on 7 different pages of the site? Probably not. So why would you do it on your blog?

Will Adding a Blog Post to Multiple Categories Create a Duplicate Content Penalty?

search engine penaltyThis is the biggest question everyone has… The short answer is NO. You will not be penalized by google for having duplicated content on your website.

But… some of the pages with the dup content may be de-valued in the search engine index. Google is not about to rank 7 pages well for the exact same content. Can you imagine what the search results would look like if it did???

The primary reason to avoid multiple categories for one post is to make sure that Google doesn’t de-value any of your pages. That is the real issue.

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Comments

Roberta Murphy January 17, 2008

Justin: As usual, an excellent explanation for a seemingly complex subject. Count me as a subscriber!

Jay Thompson January 17, 2008

Great summary of an oft-confused topic Justin.

Why not just set Categories and Archives to not be indexed? See any drawback to that?

Missy Caulk January 17, 2008

Thanks that helped a lot and as I said in Robert’s post, my client from Google had told me this summer when we closed on his house that Google would not penalize for duplicate content on blogs that you personally own and he said up to 3-4.

He said the real thing Google hates is web sites that are all template with no variety in content.

I did a post yesterday on my blog, and it covered 3 categories, Ann Arbor, Events and Saline. All were valid in the post. So today, I have had 4 different Google Alerts is the category thing why?

Justin Smith January 17, 2008

@Missy - You’re probably getting google alerts because you mentioned all three of those keywords in the post itself.

@Jay - Yes, I suppose you could use robots=noindex on your category pages, but I find that categories are often great landing pages for search engines. But you could use it on archive pages since they are mostly useless in ranking anyway.

Kelly Kilpatrick January 18, 2008

Finally an explanation that makes sense! I’ve been wondering about this since last April. Thank you for the clarification.

Pensacola Real Estate News January 18, 2008

Thank you for clarification Justin. I’ve heard this discussed, and even talked with you about it, but I’ve never seen a good explanation published. Thanks for bringing up the issue. I used to think it was better to put a post in more categories. I feel better being sure of what I am doing.

Jackie Colson-Miller January 18, 2008

Great explanation. I read Roberta’s post and then went immediately to my blog and edited some of the categories! How to keep up with it all?

Chantal January 21, 2008

I know loads of people that post duplicate content all over the web. Most say that it doesn’t affect their pages…but what will happen the day that alorithm changes? I think Google will hand out Gimp Slaps to these people.

Mike Taylor January 23, 2008

This topic is always confusing and most of the time misunderstood. You have presented in a clear, understandable fashion. Thanks. I think some people try to talk when they don’t exactly know what they are talking about.

Refinance Denver January 27, 2008

The Google duplicate content thing is mostly a myth, but I agree with a potential change in algorithm. You never know when those smart guys at Google will figure a way to potentially penalize sites if it looks like duplicate content is originating from a single source. Keeping your nose as clean as possible is the most prudent course of action.

I think Google penalizing duplicate content is a great idea. Otherwise people would just copy and paste content all over creating even more spammy sites.

Scott Johnson February 8, 2008

Even if you don’t get penalized by having the content duped on your own site, it seems to me that your PR will become a bit diluted if you have all of that link-rich content appearing in multiple places. I prefer to keeps the robots away from category pages so that I can save that PR for something better.

Albuquerque real estate February 11, 2008

Very interesting, I never even thought about having my content in more than one category being a big deal at all. Thanks for the info!

Greatest Real Estate Agent February 14, 2008

Great post, I never thought about duplicate content in that manner. Time to add nofollows :)

Hopkinton MA Real Estate February 15, 2008

Justin very concise in your explanation. I read the post you are refering to and noticed people were confused based on the comments as well. In the case of AR what would be considered the blog home page?

Justin Smith February 15, 2008

On AR, a blog home page would be something like this: http://activerain.com/blogs/hismove

And on AR, your tags act similar to the way categories do on a normal blog.

Ken Smith February 18, 2008

At PubCon this was talked about by some bloggers that make serious money doing so. They made it pretty clear that in the long run you need to figure out how to keep it so there is only one version of the post that Google is seeing. Great post.

This explanation on onsite duplicate content has helped much and I look forward to a post on offsite duplicate content if you are doing one.

I have my blog posts and web pages copied verbatim and the copy cats rank their copied pages higher than me. Makes me sick.

Land Projects UK March 7, 2008

Thanks for the thorough explanation about duplicate contents on the blog. If duplicate content is not penalized, I think people will just copy and paste articles and publish as their own.

sell rent back fast March 7, 2008

there are a few plugins that you can install in wordpress to stop google indexing catergory and archive pages. this will mean that duplicate content on your blog would be minimised.

i think the best plugin for this is all-in-one-seo-pack

Jill Wente April 13, 2008

Thanks for the clarification. I would place posts into different relevant categories with the idea that I wanted to make sure people could find. Now I understand that I could actually be doing myself a disservice.

Pat Smith April 19, 2008

Thank you for explaining this to me. To me this was a very confusing subject. I corrected my blog this morning. :-)

Miltski April 23, 2008

Thanks for clearing that one up,
It has baffled me for a long time.
I went stupid on some of my posts when I first started, putting them in 6-7 categories. How much damage does it do if I remove categories after time?

Great Post by the way.

Kevin October 20, 2008

Hey Justin,
Nice post, I’ve been considering this for some time now. I’m thinking that using subcategories will help me keep things organized but I worry I may run into the same problem as using multiple categories for a single post. That is, wouldn’t a post that’s assigned to a subcategory also appear in the main category archives too? Thus we’re right back where we started. Any thoughts on how to do use subcategories while avoiding the duplicate content issue?

PS. If you could add the option to subscribe (via a plugin) to comments on posts that would be great!

Justin Smith October 20, 2008

Hi Kevin,
No, subcategories won’t fix the problem unfortunately. If you’re talking Wordpress, the subcategories are virtually identical in the eyes of the search engine. I suggest a plugin like All in One SEO that allows you to noindex the categories and archives. That is really the best way around it. Hope that helps…

BTW, just enabled comment subscriptions… can’t believe I missed that before! Sometimes I forget to just logout of wordpress and just navigate my blog the same way a reader would. Sheesh… sorry about that.

Kevin October 20, 2008

Noindexed categories and archives via Robots Meta plugin by Joost de Valk. Thanks for the advice Justin!

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