Stay in Touch Regularly:

The power of frequent contact should not be underestimated. Research tells us that you have to get in front of clients often to win repeat business. Lifelong clients are developed through regular, frequent and consistent contact.

Here are a few easy ideas for keeping in touch with your clients and turning your customers into repeat clients:

• Once a year, send out replacement 9-volt fire alarm system batteries with one of your address labels attached.
• Send out gift certificates for local restaurants every time your clients give you a referral.
• Get personal by keeping a record of key dates, such as birthdays and anniversaries, and send them a card to let them know you remembered.

Ultimately, you can’t buy customer loyalty…you must earn it. Your past clients are your very best market, as they will return to you and refer others to you as long as you stay in touch and provide excellent service. Past clients can lead to a steady flow of new clients through people you have already built a base of rapport and trust, and an increase in the level of referral and repeat business.

Inman News Original Article:

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