Syndicating your content is pretty important these days. My students often get overwhelmed when I tell them all the places they need to submit their blog to including social bookmarking sites, activerain, carnivals… the list goes on and on.
Things can get more complicated when you try to market your blog on and offline, and you can quickly get burned out with manually adding your blog to hundreds of different places.
Well, here’s an easy way to get your blog out to everyone that you converse with on a day to day basis through email. A banner in your email signature that shows people your most recent posts, and provides them with a link to the blog itself.
First, you should have a feedburner account. If you don’t, get one.
Second, login and navigate to Publicize, then Headline Animator
Then, choose a clickthrough URL. By default, this will be your feedburner RSS feed, but I recommend changing it to your blog URL. You can also choose a theme, and customize it however you like.
Once you have customized it to your liking, click activate, and you will have a nice looking banner that rotates with your most recent posts.
At that point, you have a number of options. Feedburner will provide you the code to post the banner on blogger, typepad, wordpress, and a number of different email platforms. It works well for most applications because it simply renders the banner as a graphic, and so any email program that lets you add html to your signature will work.
Alas, there is no support for html in gmail which is my email client of choice. But there are a few work arounds.
Adding a banner feed like this to your email is a great way to build awareness of your blog. There are a number of other ideas to create calls to action within your email, like providing a link for people to subscribe to the blog via email, or an RSS of the most recent comments on the blog. The possibilities are endless. Be creative, and drive traffic to your blog!!