Guest Blogging to Gain Traffic And Links

24. Mar, 2009 Categories: Blogging by Justin Smith 5 Comments

So I’m right in the middle of a link building campaign for a large site, and one of the tactics is guest blog articles.  If you’re not familiar with this, it’s a great way to build traffic and links, and all you have to do is create some quality content and be willing to give it away…

So here are a few basic tips.  This is not meant to be comprehensive, but will at least get you started:

Here is how to do it:

  1. You choose a blog you want your article to appear on.  (be picky)
  2. You approach the author of the blog to make sure they accept guest articles (most of the good bloggers do)
  3. View past articles that have been published on the blog to get a good sense of the topic and quality
  4. Write your post (make it truly valuable and unique otherwise you’ll be wasting your time)
  5. Submit the article to the blog.
  6. Get rich and famous  (some results may vary)

Best Practices:

  • Do your research (know what the other blogger likes and doesn’t like)
  • Make it relevant and valuable to the other blog’s audience.  Don’t write about what your audience is interested in… write something valuable for the other blog’s readers.
  • Make it clear up front to the blogger that you want a resource box at the bottom of the article.  (this is where you add your link!)
  • Once it’s published, promote the heck out of it.  The other blogger will appreciate this, and you’ll reap most of the benefit.
  • Explore your opportunities to become a regular contributor.

What’s the Point?:

  • Free links from blogs of your choice.  (if you don’t count the time investment)
  • Expand your reach to target other blog readers
  • Traffic from popular blogs.
  • Extra brand awareness.
  • Subscribers.  The saavy blog reader will recognize that you wrote the article and visit your blog to subscribe.
  • A new relationship with a blogger that loves you for taking the time to add quality content to their site.

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5 Comments

Leave a comment
  1. Drew Meyers 24. Mar, 2009 at 5:38 pm #

    Justin-
    Great topic. I think this is a great idea as a way to build links and a personal brand (and I’m record saying so).

  2. Drew Meyers 24. Mar, 2009 at 5:39 pm #

    I meant “on record” instead of just record.

  3. Jim Gilbert 31. Mar, 2009 at 8:34 pm #

    This sounds like a good idea. What experience have you had with writing blogs for others?

  4. Promotional Products 26. Apr, 2009 at 8:14 pm #

    I completely agree, this is a great way to promote your site and get that brand awareness into the public mind.

  5. Foreclosures 01. Dec, 2009 at 4:00 pm #

    Thanks for the info! I’ve heard of doing guest articles but wasn’t aware about doing them on other blogs:)

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