Google Sets it’s Eyes on the Real Estate Industry

19. Sep, 2007 Categories: Real Estate Related, Video by Justin Smith 4 Comments

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When I saw this video on Inman TV, I jumped to watch it.  It’s not everyday that you get a Google executive speak specifically about Google’s goals for the real estate market.

Google Wants:

  • To aggregate listings from across the country from the top 100 brokerages.
  • To court MLS boards around the country to get them to feed them their listings.
  • To provide free data on listings to consumers that are searching with real estate related terms.

What does it mean for you?:

  • Make sure ALL your listings are on Google Base Try using a service like Postlets or VFlyer so you don’t have to submit listings manually.
  • Keep an eye on your local search terms.  You will probably notice the Google Base search bar come up for some local real estate terms.
  • If you work for a local broker, try to talk them into feeding your office’s listings into Google Base.
  • On some smaller searches you may start to notice Google Base results in the organic area.

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4 Comments

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  1. Clearwater Beach Real Estate 26. Sep, 2007 at 2:43 pm #

    Justin – I have been experiencing this on Google myself and wondered about it. It will be interesting to see how that effects the little guys Search Engine hits.
    The Real Estate Shows by Jeff Turner submits their flyer directly to Google Base for you to – he always makes it so easy.

  2. Chicago Condos 03. Oct, 2007 at 9:35 pm #

    I’m not sure this is a good thing Google is doing. Why would there be a need to come to my site, if they can just search on Google. Very bad news!

  3. Investment Property 05. Dec, 2007 at 6:30 am #

    Hi Guys

    Is there supposed to be a video of this where that blank square image is showing at the top? I couldn’t see the video (if there is meant to be one).

    Anyway, I looked at Google base for the first time, and it looks like google is out to rule the property market too. Chicago Condos has a good point, what happens to the property listings portals if this kicks off?

    I am looking into getting some listings on there, I just noticed that they are allowing UK listings too. Is the listing service free? I am assuming so at this point.

  4. Sally @ Repo Diaries 18. Apr, 2008 at 1:59 pm #

    I’m not sure this is a good thing Google is doing…. Why would there be a need to come to my site, if they can just search on Google. Very bad news!

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