Google has just launched a specialized Blog only search portal. http://blogsearch.google.com From what I can see it looks like a very cool way to search for blog content. So often blog content can get watered down and not rank well in the standard serps. It seems like Google is trying to change that. All of the search results come directly from blogs all over the internet.

There were some people that speculated that Google would only include results from it’s Blogger.com blogs, but Google seems to be clear that they will include content from any Blog that has an Atom or RSS feed. Here is a quote:

“The goal of Blog Search is to include every blog that publishes a site feed (either RSS or Atom). It is not restricted to Blogger blogs, or blogs from any other service.”

One cool feature I noticed right away was the ability to search for posts by time frame. So, if you wanted to lookup a specific news story that you know was posted in the last 12 hours, you can search for it and not have to worry about irrelevant results from posts made 2 years ago.

I look forward to seeing how this service will evolve. Google seems to have a winner here.

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