Video

This video post is all about why it’s important to build relationships online.

The Value of Social Networking Relationships from Justin Smith on Vimeo.
Social Networking is such a huge topic these days, but I don’t find many people that truly understand the value behind building online relationships.  Most people I meet are sort of haphazardly participating on these social networking sites and have a basic understanding of their value, but don’t really get the point.

This video attempts to explain that much of the value of networking online comes with tapping into a wider audience.

If you haven’t seen this… watch it. It’s become a classic video that helps define the “Linkerati”.

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When I saw this video on Inman TV, I jumped to watch it.  It’s not everyday that you get a Google executive speak specifically about Google’s goals for the real estate market.

Google Wants:

• To aggregate listings from across the country from the top 100 brokerages.
• To court MLS boards around the country to get them to feed them their listings.
• To provide free data on listings to consumers that are searching with real estate related terms.

What does it mean for you?:

• Make sure ALL your listings are on Google Base Try using a service like Postlets or VFlyer so you don’t have to submit listings manually.
• Keep an eye on your local search terms.  You will probably notice the Google Base search bar come up for some local real estate terms.
• If you work for a local broker, try to talk them into feeding your office’s listings into Google Base.
• On some smaller searches you may start to notice Google Base results in the organic area.