In this video, I talk about a couple of simple ways you can find out how popular a keyword phrase is, and the general level of competition. This is done through Google’s keyword research tool, and a simple check of the titles in the Google results for that query. By the way, here are a couple of sample search queries that may help you along the way:
“my keyword phrase” (your phrase placed in quotes)
I had the great pleasure of being able to interview Lorelle VanFossen yesterday afternoon. For those of you that are not aware of her work, you can head on over to Lorelle on WordPress. She is considered to be one of the top blogging and WordPress experts in the world and can be regularly seen keynoting at large blogger conferences such as WordCamp, and SOBcon.
The podcast is quite long for an interview, so I won’t be able to transcribe the entire thing, but I will hit a few of the key points here.
2:10 - Lorelle as one of the early adopters of WordPress just after the 1.2 release.
4:45 - Development of early coding, plugins, and early testing.
5:10 - WordPress 1.5 and the launch of modular themes making design incredibly easy.
5:50 - Alpha testing WordPress.com based on the WordPress MU.
6:31 - Creating a blog network using the MU (New York Times, REI, and many other companies currently using WordPress MU)
7:52 - “blogs are not to be replaced by Facebook or Myspace, they are your online business card and resume. They speak very loudly for who you are, what you do, and what you’re offering to the world whether it’s your opinion, your product, or your service.”
8:40 - Discussing the number of websites that run WordPress, and the difficulty measuring downloads versus installations.
12:50 - Plug for the WordPress Sandbox Theme as a structurally sound theme that acts as a blank canvas.
13:35 - “micro-formats are very critical to the future of the semantic web”
15:43 - Lorelle’s prediction for 2009: “Alot of development in comment WordPress plugins”
16:25 - “The Captcha is dead - if you have a captcha comment system on your site, kill it. People are seeing it, and not commenting”.
17:25 - Video commenting, image uploads, more integration with microblogging; Twitter, etc.
18:05 - Biggest prediction for 2009: consolidate online administration, monitoring, and management of online tools. Better monitoring, and tracking.
19:02 - New social networking platform theme: BuddyPress
20:38 - Tips for new bloggers:
“You can’t get anywhere without a plan; my tip is multi-fold…”
Write down all the words that describe what you want to write about (what you want to write about, what you want people to search for, etc.) 25-50 words
Narrow the list down to 5-10 words. These should ultimately describe what you are going to write about, and will become your categories
Write a minimum of 5 blog post titles for each of the 5-10 categories (these are poswts that you could write immediately. You have the concept, the material, the ideas, in your head already)
“As you’re working through your list, you will naturally gravitate towards the things that are inherently important to you, and not just the things ‘I think I should be doing’. If you find yourself struggling to find just 5 articles per category, then don’t blog about it.”