Archive by Author

Multiple Categories and Onsite Duplicate Content

This post was sparked from an article I read on ActiveRain called: Beware of Duplicate Content Penalties on your Blog by Roberta Murphy
Based on the comments in the article, there seems to be alot of confusion about duplicate content. There is a huge difference between onsite duplicate content vs. offsite duplicate content
Many of the [...]

8 Unique Ways to Use Google Alerts To Capture New Customers

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What are Google Alerts?
I’ve heard some talk lately about Google alerts, and I was interested to find that there seemed to be quite a few people that have never used them before or didn’t know how to use them properly.
If you do have Google Alerts already set up, don’t tune me out yet! There [...]

Your Blog is a balancing Act

This post was stirred on by a post from Joel Burslem over at FutureofRealEstateMarketing.com. He was writing about the death of the multi author blog, and it really got me thinking about local real estate blogs.
Joel pointed out that he is often overwhelmed by the multi author blogs simply because of the large amount [...]

How to add a feedburner feed into your email signature

Syndicating your content is pretty important these days. My students often get overwhelmed when I tell them all the places they need to submit their blog to including social bookmarking sites, activerain, carnivals… the list goes on and on.
Things can get more complicated when you try to market your blog on and offline, and [...]

How to Avoid Suffering From Blogging & Social Media Overload

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As we enter into the golden age of blogging, and the maturity of social media websites like Facebook, Linkedin, ActiveRain, and others.  I’ve begun to see a trend emerging among real estate professionals.  Many of them simply don’t care about social networking, reading other blogs, participating in a community, or contributing in any way.  Does [...]

Is Your Market Saturated with Other Bloggers?

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I’ve heard some talk lately from discouraged real estate bloggers that can’t seem to rank well in the search engines. They try blogging for a few weeks and then give up often times assuming that there are simply too many competing blogs and websites in their market area. In most markets, this is [...]

SEO Quick Tip of the Day #21 – Meta Descriptions

Here’s your SEO Quick Tip of the Day.
Are you Meta descriptions compelling to your audience? Don’t forget that your descriptions aren’t written for the search engines, but for your potential customers.

Each page of your site should have a unique description
Include a call to action within the description
The description shouldn’t just describe the page, but [...]