Just noticed today that Alexa has made a few minor changes in the way it displays it’s data.
Instead of calculating in terms of reach per million users as they did in the past… they now offer you a percentage ranking based on total internet users. It’s a subtle but effective change. For example, yesterday, Google reached 25.85% of all internet users.
They still continue to give their famous “traffic rank” (Google is #3), but this now shows the data from yesterday… not today. Which is helpful. It appears that they may have taken some tips from Quantcast.Alexa continues to have many critics, but I still find the stats interesting… mostly for higher traffic websites where there is more data to go on. And it can be a good way to spot trends in certain websites. Simply visiting the homepage will give you an idea on major trends for that day. For Example, Anna Nicole Smith’s site is up 18,000% in traffic from the last couple of days.!!
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