Alexa Roundup for Real Estate Websites

Top 10 Real Estate Websites by Traffic (According to Alexa Category Search):

1. Realtor.com — Overall Rank: 572
www.realtor.com

2. LoopNet — Overall Rank: 3,043
www.loopnet.com

3. RE/MAX International, Inc. — Overall Rank:5,524
www.remax.com

4. ForSaleByOwner — Overall Rank: 9,162
www.forsalebyowner.com

5. Inman News Features — Overall Rank: 10,715
www.inman.com

6. Century 21 Real Estate LLC — Overall Rank: 12,227
www.century21.com

7. Coldwell Banker — Overall Rank: 13,659
www.coldwellbanker.com

8. LuxuryRealEstate.com — Overall Rank: 12,406
www.luxuryrealestate.com

9. Realty Times — Overall Rank: 15,618
www.realtytimes.com

10. Viviun International Property Listings — Overall Rank: 14,497
www.viviun.com

Now, I’m not going to get into the highly debated argument about whether Alexa’s data is reliable or not. But I will mention briefly, that I do believe that it can be helpful information for the websites under the 50,000 ranking mark, as there is more data to calculate therefore making it nominally more reliable than sites ranked 50,000+.

Interestingly enough, Alexa’s category system seems to have failed miserably in that it has left out some of the highest rated real estate websites. I’m not sure how they are categorizing the websites, but it doesn’t seem to be working… I found that the total number of websites in the real estate category on Alexa are suspiciously close to the total number of RE sites on DMOZ… perhaps there is a correlation there.

For whatever reason, the results are just terrible. You can see on the last 4 results that that the numbers don’t even go in order, which indicated to me that the category rankings aren’t updated regularly. I’m beginning to see why Alexa has alot of critics.

So, now that I’ve listed the highest ranking real estate websites, please completely disregard the results… Here are some of the real estate websites that should have made the list:

Zillow.com — Rank: 1,412
Trulia.com — Rank: 4,452
Homes.com — Rank: 6,573
RealEstateWebMasters.com — Rank: 7,181
ActiveRain.com — Rank: 7,506
Windermere.com — Rank: 9,536

I’m sure that there are plenty of others I missed that are sub 15,000, but this short list will have to do for now.

In the future, I plan to just take a few of the top sites and analyze their traffic and rankings. Perhaps Quantcast would be better suited for this task…

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