Archive for August, 2007

Here’s your SEO Quick Tip of the Day.

Are you Meta descriptions compelling to your audience? Don’t forget that your descriptions aren’t written for the search engines, but for your potential customers.

• Each page of your site should have a unique description
• Include a call to action within the description
• The description shouldn’t just describe the page, but compel searchers to click
• A well written description will bring more qualified customers and get more clicks than other SE results with no description, or poorly written ones.
• If you do not include a description, the search engines will take text from the page to try to describe it for you. This is undesirable because it may be completely irrelevant to your page.
• When possible, include your keywords in the description. This won’t help you with ranking, but it will make your listing in the SERP’s more relevant.